straight up chasing paper.

Sunday, September 12, 2010

I heart this.

Labels: cats, ikea

Carrie at 9/12/2010

at 3:24 PM MB said...: Oh, so cute. I love kitties!
at 6:26 PM Abs said...: Who is the person who sat in a meeting and pitched this? Had the grill to say, "Let's dump a bunch of cats in Ikea and film 'em?" Because I would like to have lunch with that person.
at 9:55 AM Nathan said...: Abs, you should set up a lunch date with Fey Tarty.

From consumerist.com:

"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother. "So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."

The post and a video showing the making of the commercial can be found here.
at 1:39 PM Abs said...: True to form. Without realizing it, I love something British. Thanks, Nathan!!!
Actually, I'd like to have lunch with Tim and Freddy, the creative team...